Thursday, October 18, 2012

bindersfullofwomen.com rallies women against Romney

What has politics got to do with technology or vise versa.  You don't need to go too far to find out.  If you watched the second US presidential debate, you must have heard that phrase that has now become a buzzword - 'binders full of women'.

It has now become the catch phrase for everything women that Republican candidate Mitt Romney opposes.  Less than two minutes after Romney made the statement, the internet went ablaze.  The fire is yet to be put off.  Try googling the word 'binders' right now and even before you complete the word, Google helps out with the complete phrase.  That's how magnetic the phrase has become.
Critics say Romney’s now infamous “binder full of women” comment perfectly encapsulates why women prefer President Obama by double digits.
The domain name bindersfullofwomen.com was snapped up less than two minutes after the instantly viral phrase left Mitt Romney's mouth on Tuesday night.
The speed race winner was American Bridge 21st Century, a Democratic super PAC. The group's biggest funder is hedge fund billionaire George Soros, who made a $1 million donation earlier this year.
Critics say Romney’s now infamous “binder full of women” comment perfectly encapsulates why women prefer President Obama by double digits
"We bought it because we could tell it would be a memorable moment from the debate," said Chris Harris, the PAC's communications director. "We were sort of on standby, knowing that Internet memes like this can solidify within seconds."
By Wednesday morning, the PAC has a Tumblr-powered website running at the domain featuring critical news articles and policy briefs about Romney's stance on women's issues.
Romney's tin-eared line -- referring to job candidates he reviewed while holding office in Massachusetts -- became an Internet sensation in record time. A scathing Facebook page drew more than 250,000 'likes' in less than 12 hours, and #BindersFullOfWomen took off like wildfire on Twitter.

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