Sunday, May 19, 2013

Yahoo! just bought Tumblr for $1.1bn

Wall Street Journal is out with a breaking news -  Yahoo!'s board has approved the company's purchase of Tumblr for $1.1 billion. Here is how WSJ reported it:
"Yahoo has agreed to pay $1.1 billion in cash for the company, one of the people said. Tumblr would continue to operate largely as an independent business, the people said.
It wasn't immediately clear whether Tumblr's board had also approved the deal. Spokesmen for Yahoo and Tumblr didn't immediately respond to requests for comment.
Yahoo's board approved the deal in a meeting by telephone on Friday, one of the people said. A deal could be announced as soon as Monday, the person said.
Tumblr, founded in 2007, fast built a following by making it easy for people to post blogs and photos, follow other people on Tumblr and receive updates via a feed. The website's simple design has lowered the bar for online publishing and effectively merged blogging with social media.
By acquiring Tumblr, Yahoo would instantly gain a social-media site that has become a hub of communication and blogging for millions of people, but one that generates little revenue."

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