A very interesting campaign has began in the US city of Chicago. It's aimed at addressing the rising rate of teenage pregnancy in the state. But guess the images on the campaign billboards, posters and tv commercials? Shocking but virtually 'real' - it's the images of young boys with swollen, protruded tummies.
Here is how New York Daily News reported it:
“Pregnant” boys with bloated bellies and sullen faces are popping up in alarming ads across Chicago buses and trains, part of a city campaign to reduce teenage pregnancy.
The images, with the tagline, “Unexpected? Most teen pregnancies are,” aim to shock, said Brian Richardson, a spokesman for the Chicago Department of Health.
“The point was to get people’s attention and get conversation started about teen pregnancy and teen births, and how they really affect a community,” Richardson told the Daily News.
Ads were concentrated around schools and in areas of Chicago with the highest rates of teen pregnancy.
The point, Richardson said, is that when a young girl gets pregnant, she’s not the only one who suffers.
“The daughters of teen mothers are more likely to become teen moms themselves,” he said. “And the sons of teen moms are more likely to go to prison. These are challenges that go beyond one girl or one woman.
“The more we can work together to drive down the birth rate, and provide more information to teens, the better off we’ll all be.”
While shocking, the images of the pregnant boys aren’t new. They were first used in Milwaukee in 2009, for a similar campaign with a slightly different tagline: “It shouldn’t be any less disturbing when it’s a girl.”