Monday, December 23, 2013

Justine Sacco's apology for offensive tweet

Justine Sacco                (c) abcnews.go.com
Here is the former PR executive's apology as tendered to The Star newspaper South Africa and ABC News:
Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet," Sacco said in the statement. "There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.
For being insensitive to this crisis -- which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly -- and to the millions of people living with the virus, I am ashamed.
This is my father's country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.
The apology came a day after IAC said it had fired Sacco.  "There is no excuse for the hateful statements that have been made and we condemn them unequivocally," InterActive Corp said in a statement.   Hers is a remarkable lesson in How Not To Be a PR.


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