However, across five major emerging markets, South Africans were the least likely car buyers to let their decision be influenced by in-car technology.
Accenture surveyed over 14 000 drivers in 12 countries, including South Africa, on their current use of in-vehicle technologies and expectations for future use.
Areas covered by the survey included navigation and traffic services; a range of autonomous driving aids; in-car services, including entertainment, work tools and learning; safety services; black box-type monitoring of a person's driving patterns that can help reduce insurance premiums; and a number of passenger-related services.
In-car technology is rapidly becoming a key car-purchasing criterion. Globally, drivers are twice as likely to choose a car based on in-vehicle technology options than its driving performance.
Source: Mail & Guardian